Digital Marketing Specialist (Paid Advertising)
Job No:
GDQ149
Location:
Bald Hills
As the Queensland Government’s Peak Body for people living with low or no vision, Guide Dogs Queensland has empowered people with vision loss to achieve independence, participation, inclusion and wellbeing for almost 65 years. Voted one of Australia’s most trusted charities, we provide a range of services tailored to each individual, including orientation and mobility skills training, occupational therapy, counselling, assistive technology, programs for kids and teens, a range of leisure and lifestyle programs along with our iconic Guide Dogs. Our services are all tailored to ensure everyone can fulfil their potential and life the way they choose.
The role
Are you a paid advertising expert? Want to use your skills to make a real difference in the NFP space? Well, we have the role for you! We are in search for a strategic and results-oriented Digital Marketing Specialist (Paid Advertising) to join our vibrant Community Engagement team! This full-time hybrid position is based at our stunning head location in Bald Hills.
You will collaborate with our team of marketing talents and be responsible for executing holistic paid campaigns across various platforms. Your primary focus will be on driving traffic, engagement, and conversions through strategic campaigns on platforms such as Google Ads, Bing Ads, Meta), LinkedIn, and TikTok.
This role integrates Google Tag Manager and GA4 to amplify our brand presence and driving growth through compelling and data-driven paid campaigns, while also contributing to our content creation efforts.
About you
Our successful Digital Marketing Specialist (Paid Advertising) will demonstrate the following:
- 2-3 years’ experience in managing paid social media and search campaigns.
- Proven track record of executing and optimising successful paid campaigns across various platforms.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills with the ability to craft compelling ad copy and content.
- Strong organisational and time management skills to manage multiple campaigns and deadlines effectively.
- Ability to adapt to rapidly changing priorities.
- Experience in the not-for-profit sector, and/or graphic design, photography and/or videography will be highly regarded.
Benefits
- Salary packaging options - up to $15,900 tax free per year
- A rewarding career that makes a real difference
- Flexible approach to work
- Great location, beautiful campus
- Wellness initiatives and an Employee Assistance Program for staff and their families
Guide Dogs Queensland has standards of conduct for employees and volunteers to maintain a safe and healthy environment. Our commitment to these standards requires that we conduct background referencing for all persons who will engage in direct and regular involvement with children, young people, and vulnerable adults.
You may also be required to complete video interviews, psychometric testing, and/or a medical check as part of the application process.
How to Apply
To view our position description, please click here.
Please complete the application form below and submit your covering letter explaining why you would be suitable to the role (no more than 2 pages) and a copy of your Resume/CV.
